BRANDirectors greatest asset is our people. To create a successful product placement or brand integration is a subtle
mix of knowledge, creativity, diplomacy and hands on experience. Our placement team is the best in the business.
mix of knowledge, creativity, diplomacy and hands on experience. Our placement team is the best in the business.
Paid Brand Integrations
BRANDirector is leading the way in the new paid integration market. Collaborating with the major broadcasters developing innovative and creative ideas on behalf of our clients.
Brands can fully integrate with entertainment content, making product placement a component of a 360° marketing campaign. From a simple product placement to fully blown integration packages with PR opportunities, web micro sites, licensing opportunities and apps, even extensions into magazines and advertorials.
We handle research, contract negotiations, logistics, on set-support, evaluation, in fact everything to make the integration a success.
Production Props (free supply)
Unlike paid integrations, production props is the supply of a product for no charge.
- Develop relationships with characters/programmes/properties which reflect your brand brief
- Utilise targeted properties to project core marketing messages
- Educate production teams to create opportunities for use of the brand in action
- Acting as your brand guardian we protect brand integrity against negative associations
- Optimise and leverage placement exposure
On-screen with BRANDirector