PlayStation Races in on Pramface
Pramface is a heart-warming BBC Three comedy drama following two unlikely young parents-to-be.
Thursdays episode saw Laura (Scarlett Alice Johnson), Jamie (Sean Michael Verey), Mike (Dylan Edwards) and Beth (Yasmin Paige) all meeting up for a gaming night.
Much to the surprise of Mike and the others, heavily pregnant Laura is a demon on PlayStation’s real driving simulator Gran Turismo 5. Laura catches up and overtakes the poor defeated Mike who throws down his controller in despair leaving Laura victorious!
Pramface airs in the 9pm slot averaging a whopping 24% share of all 16-24 year old viewers at that time. Including repeats, this series has already racked up over 8 million viewers.
The Sherlock Effect: Teapot sales surge
*Source The Guardian
Designer Ali Miller has a hit on her hands after her tea set was featured in BBC drama Sherlock. What purchases have you made after spotting them on TV?
It was a key scene in Sunday night's Sherlock. After evading justice for the crime of the century, the master detective's nemesis had popped round to Baker Street for a gloat. As he revealed how he'd got away with it, Sherlock poured him a cup of tea from a most striking teapot – and designer Ali Miller suddenly had a hit on her hands.
Miller has been selling the teapot, a fine bone china number with a picture of a map of the UK, through her website for about a year. "I sold out by the end of the evening," she says. "I am so very delighted. I can't believe how many emails I have had."
Miller didn't know her tea set was going to take centre stage in one of the BBC's biggest dramas – in fact she wasn't even watching the show. It wasn't until swathes of emails started dropping into her inbox from friends and would-be customers that the Sherlock effect made itself felt. She is now trying to keep up with the orders that are flooding in. "People are being very patient. I'm aiming for a Valentine's deadline and telling them that they will make a great gift."
There is also a waiting list at Rockett St George, which sells the tea set cups and saucers for £25. "We normally know when products are going to appear but this took us totally by surprise," says Jane Rockett. "It was a real jump-off-the-sofa moment, and they did look fantastic. We were in stock when the programme went out, but sold out very quickly." The wonder of television has also been helping the shop's "This is where the magic happens" sign, which made an appearance in Heston Blumenthal's Channel 4 kitchen this week.
Desperate fans can still head for Selfridges or Notonthehighstreet.com which have some tea set items still available – but the Sherlock-effect is clearly strong. In August 2010, Belstaff relaunched its Millford great coat after being inundated with fans of the first series who wanted to buy their own.
It's not just Sherlock that's inspiring viewers to hunt out homewear from their favourite show. While the teapot is very striking, far more pressing for this fan is my hunt for a new lampshade for my kitchen – and like many people I have found food for thought in Borgen, and some choice lighting fittings in Birgitte Nyborg's house in particular.
For the more cashstrapped among us, teapots and lamp fittings might have to wait – but there is always the joy of spotting something you own in somebody else's TV house. As a child I remember being over the moon about "our" dining plates appearing on the 1980s kids show Seaview, and I was almost as excited when I spotted that (the late) Pat Butcher had the same pineapple-shaped ice bucket as me, although I think one piece of shared decor was probably enough. It's more than a little dispiriting to see your much-loved new cushions/dress/vase used as TV shorthand for bad taste.
How about you? Did Sherlock have you rushing to the shops? Does the Big Brother chair sit in the corner of your living room? Have you ever bought anything in a rush of fandom after seeing it on TV? Leave your retail triumphs (and horrors) below.
KingsCross84
17 January 2012 3:57PM
My boyfriend and I loved Sherlock's coat and when we googled 'where to buy a coat like Sherlock's' were a little stunned by how many results came up and how many other people were asking the same question!
ViolentDelights
17 January 2012 4:30PM
I noticed the tea set and did a quick google to find it, but was a bit put out to discover the set costs £125. No thanks.
Talking of product placement though, I can't have been the only one to notice the massive iPhone advert on the back of The Independent that Watson was reading.
xokatyxo
17 January 2012 6:01PM
When I was little I desperately wanted Annie's red dress from the film ('Annie'). I even wrote a letter to Columbia Pictures asking where I could get one (addressed, in messy 6-year-old scrawl, to "Columbia Pictures, Hollywood, California, U.S.A." if I remember correctly.) I I never received a response (surprisingly) and never did get that dress.
Children nowadays won't suffer such tragic deprivations thanks to the internet, I'm sure.
PS - I found and bought an alarm clock I saw on 'Gilmore Girls' recently. (Thank you, internet.)
Designer Ali Miller has a hit on her hands after her tea set was featured in BBC drama Sherlock. What purchases have you made after spotting them on TV?
It was a key scene in Sunday night's Sherlock. After evading justice for the crime of the century, the master detective's nemesis had popped round to Baker Street for a gloat. As he revealed how he'd got away with it, Sherlock poured him a cup of tea from a most striking teapot – and designer Ali Miller suddenly had a hit on her hands.
Miller has been selling the teapot, a fine bone china number with a picture of a map of the UK, through her website for about a year. "I sold out by the end of the evening," she says. "I am so very delighted. I can't believe how many emails I have had."
Miller didn't know her tea set was going to take centre stage in one of the BBC's biggest dramas – in fact she wasn't even watching the show. It wasn't until swathes of emails started dropping into her inbox from friends and would-be customers that the Sherlock effect made itself felt. She is now trying to keep up with the orders that are flooding in. "People are being very patient. I'm aiming for a Valentine's deadline and telling them that they will make a great gift."
There is also a waiting list at Rockett St George, which sells the tea set cups and saucers for £25. "We normally know when products are going to appear but this took us totally by surprise," says Jane Rockett. "It was a real jump-off-the-sofa moment, and they did look fantastic. We were in stock when the programme went out, but sold out very quickly." The wonder of television has also been helping the shop's "This is where the magic happens" sign, which made an appearance in Heston Blumenthal's Channel 4 kitchen this week.
Desperate fans can still head for Selfridges or Notonthehighstreet.com which have some tea set items still available – but the Sherlock-effect is clearly strong. In August 2010, Belstaff relaunched its Millford great coat after being inundated with fans of the first series who wanted to buy their own.
It's not just Sherlock that's inspiring viewers to hunt out homewear from their favourite show. While the teapot is very striking, far more pressing for this fan is my hunt for a new lampshade for my kitchen – and like many people I have found food for thought in Borgen, and some choice lighting fittings in Birgitte Nyborg's house in particular.
For the more cashstrapped among us, teapots and lamp fittings might have to wait – but there is always the joy of spotting something you own in somebody else's TV house. As a child I remember being over the moon about "our" dining plates appearing on the 1980s kids show Seaview, and I was almost as excited when I spotted that (the late) Pat Butcher had the same pineapple-shaped ice bucket as me, although I think one piece of shared decor was probably enough. It's more than a little dispiriting to see your much-loved new cushions/dress/vase used as TV shorthand for bad taste.
How about you? Did Sherlock have you rushing to the shops? Does the Big Brother chair sit in the corner of your living room? Have you ever bought anything in a rush of fandom after seeing it on TV? Leave your retail triumphs (and horrors) below.
KingsCross84
17 January 2012 3:57PM
My boyfriend and I loved Sherlock's coat and when we googled 'where to buy a coat like Sherlock's' were a little stunned by how many results came up and how many other people were asking the same question!
ViolentDelights
17 January 2012 4:30PM
I noticed the tea set and did a quick google to find it, but was a bit put out to discover the set costs £125. No thanks.
Talking of product placement though, I can't have been the only one to notice the massive iPhone advert on the back of The Independent that Watson was reading.
xokatyxo
17 January 2012 6:01PM
When I was little I desperately wanted Annie's red dress from the film ('Annie'). I even wrote a letter to Columbia Pictures asking where I could get one (addressed, in messy 6-year-old scrawl, to "Columbia Pictures, Hollywood, California, U.S.A." if I remember correctly.) I I never received a response (surprisingly) and never did get that dress.
Children nowadays won't suffer such tragic deprivations thanks to the internet, I'm sure.
PS - I found and bought an alarm clock I saw on 'Gilmore Girls' recently. (Thank you, internet.)
BMW Steals the Show in Hustle
BRANDirector Peak Time Placement for BMW
Friday’s episode of Hustle saw John Barrowman as this week’s guest-star in line for a large dose of justice courtesy of the Hustle crew in this tongue in cheek BBC comedy/drama.
BRANDirector placed BMW’s all new, eye-catching and elegant 6 Series Convertible with Barrowman’s character Dr Dean Deville in this action packed episode. Great performance from the athletic 6 Series inside and out, from travelling inside with the luxurious interior to quick footed, responsive handling in fast driving sequences.
The heist drama topped the BBC1’s slot average of viewers for the past 12 month, watched by over 5 million viewers (consolidated), with a 20% audience share.
Friday’s episode of Hustle saw John Barrowman as this week’s guest-star in line for a large dose of justice courtesy of the Hustle crew in this tongue in cheek BBC comedy/drama.
BRANDirector placed BMW’s all new, eye-catching and elegant 6 Series Convertible with Barrowman’s character Dr Dean Deville in this action packed episode. Great performance from the athletic 6 Series inside and out, from travelling inside with the luxurious interior to quick footed, responsive handling in fast driving sequences.
The heist drama topped the BBC1’s slot average of viewers for the past 12 month, watched by over 5 million viewers (consolidated), with a 20% audience share.
Another arresting placement for BMW
Another arresting BRANDirector placement!
The concluding episode of BBC’s masterpiece Sherlock saw Detective Inspector LeStrade in his executive BMW 5 Series GT.
Racing to stop the attempted robbery of the Crown Jewels. In pursuit to rescue two children kidnapped by Moriarty. The striking 5 Series is driven by the excellent Rupert Graves throughout the episode.
Watched by 8+million viewers achieving an audience share of 30%.
The concluding episode of BBC’s masterpiece Sherlock saw Detective Inspector LeStrade in his executive BMW 5 Series GT.
Racing to stop the attempted robbery of the Crown Jewels. In pursuit to rescue two children kidnapped by Moriarty. The striking 5 Series is driven by the excellent Rupert Graves throughout the episode.
Watched by 8+million viewers achieving an audience share of 30%.
BigBMX rides in on last night’s Sherlock
The BigBMX made its brief but pivotal appearance in the concluding part of the BBC’s drama series Sherlock. The BigBMX knocks into Martin Freeman's character Dr Watson temporarily distracting him from the drama on the roof, as the consulting detective makes his most drastic move to date to save the lives of his friends.
The episode transmitted to almost 8 million viewers last night (15/01/2012) and was the last episode in the current series, however the BBC has already confirmed that the super sleuth will return!
The episode transmitted to almost 8 million viewers last night (15/01/2012) and was the last episode in the current series, however the BBC has already confirmed that the super sleuth will return!
A heavenly primetime placement for Ducati
The new ITV drama Eternal Law follows two angels working as lawyers in York. Their mission to guide and advise humans without directly influencing them.
BRANDirector supplied a stylish and powerful Ducati Monster for rising star Ukweli Roach who plays Tom Greening, a young angel on his first trip to earth. Tom finds the earth fascinating and when he sees the Ducati for sale in a window he falls in love has to have it. He rides the Ducati home stretching his angel's wings with joy.
Eternal Law airs on ITV1, Thursdays at 21:00 with 4 episodes left in the current series.
BRANDirector supplied a stylish and powerful Ducati Monster for rising star Ukweli Roach who plays Tom Greening, a young angel on his first trip to earth. Tom finds the earth fascinating and when he sees the Ducati for sale in a window he falls in love has to have it. He rides the Ducati home stretching his angel's wings with joy.
Eternal Law airs on ITV1, Thursdays at 21:00 with 4 episodes left in the current series.
Smart Trike Seen on a Prime Time Family Soap
Monday’s episode of Emmerdale featured little Angelica happily pedalling her pink Smart Trike through the village while her parents Jimmy and Nicola King push her along.
An amazing 6.5m viewers saw Smart Trike in action, a 27% share of all viewers watching TV at the time.
With four episode repeats in the week, Smart Trike’s exposure is worth over £30,000.
An amazing 6.5m viewers saw Smart Trike in action, a 27% share of all viewers watching TV at the time.
With four episode repeats in the week, Smart Trike’s exposure is worth over £30,000.
BRANDirector scores a '10' on Strictly
Wembley Arena played host to the BBC’s 'Best Of British' themed Strictly Come Dancing results show on Sunday night.
BRANDirector Entertainment made certain the iconic MINI took centre stage.
Celebrity dancers Harry, Jason, Russel and Robbie teamed up as the Fab Four while Holly, Alex, Anita, and Chelsee danced inside two super cool Union Jack MINIs to the sixties classic ‘Drive My Car’.
Sunday's prime time show achieved a staggering 10.9 million viewers and a 39% audience share.
BRANDirector Entertainment made certain the iconic MINI took centre stage.
Celebrity dancers Harry, Jason, Russel and Robbie teamed up as the Fab Four while Holly, Alex, Anita, and Chelsee danced inside two super cool Union Jack MINIs to the sixties classic ‘Drive My Car’.
Sunday's prime time show achieved a staggering 10.9 million viewers and a 39% audience share.
Gok's Clothes RoadShow
The BRANDirector Entertainment team secure another prime placement for Halo Living's iconic furniture.
Peak time Ch4 show offering fashion master classes airing on Tuesday evenings at 8:00pm. In this debut episode, stylish Gok holds court sitting upon the superb Halo Living MARS chair.
As three ladies from Liverpool are re-styled, Gok talks to them and helps perk up their fashion sense, presenting from the MARS two seater.
Halo Living has a credit and link on the Suppliers List on channel4’s website.
Peak time Ch4 show offering fashion master classes airing on Tuesday evenings at 8:00pm. In this debut episode, stylish Gok holds court sitting upon the superb Halo Living MARS chair.
As three ladies from Liverpool are re-styled, Gok talks to them and helps perk up their fashion sense, presenting from the MARS two seater.
Halo Living has a credit and link on the Suppliers List on channel4’s website.
Superior Interiors with Kelly Hoppen
The BRANDirector Entertainment team accomplish another fantastic placement for BMW.
The first episode of the Five’s new interior design show, Superior Interiors with Kelly Hoppen, saw Kelly traveling to West Cheshunt to transform and stylise the DiMartinos family home.
BRANDirector supplied a stylish sapphire black BMW X1 for Kelly to drive to her new projects while discussing her ideas on route. Kelly Hoppen and BMW, another example of the BRANDirector placement team making a perfect match.
The first episode of the Five’s new interior design show, Superior Interiors with Kelly Hoppen, saw Kelly traveling to West Cheshunt to transform and stylise the DiMartinos family home.
BRANDirector supplied a stylish sapphire black BMW X1 for Kelly to drive to her new projects while discussing her ideas on route. Kelly Hoppen and BMW, another example of the BRANDirector placement team making a perfect match.
