| LATEST NEWS |
Cinemagoing Continues to Rise
Date Posted - 17/06/2009Cinema admissions are continuing to climb with a year-on-year increase of 41% for April on the previous year, according to latest Cinema Advertising Association figures (CAA)...
READ THE FULL STORY HERE1st Place Brands Achieve Record Exposure
Date Posted - 22/04/20091st Place proudly announces we achieved a record amount of television exposure in 2008 for our clients with over £3,750,000 worth of factored airtime exposure...
READ THE FULL STORY HEREProduct placement can be "creatively rather than commercially led" says ITV
Date Posted - 06/11/2008ITV has lobbied the government to lift the bar on product placement as advertising revenues fall 9pc in the run-up to the crucial Christmas period...
READ THE FULL STORY HEREWPP Chief Executive Sir Martin Sorrell Backs Product Placement
Date Posted - 15/09/2008As broadcasters such as ITV struggle with declining audiences and falling advertising revenues, Sir Martin Sorrell said that the Government should be more open to new revenue streams, such as product placement:
“It [product placement] has to be done tastefully, it doesn't have to be in your face, but I do think it's a major missed opportunity...
Howell he pull it off? Rupert Howell on product placement.
Date Posted - 06/06/2008Product placement is a practice Rupert Howell heartily approves of, and one he hopes will help to greatly improve the finances of ITV...
READ THE FULL STORY HEREPaid placements set to become legal - reports the Financial Times
Date Posted - 14/01/2008The Financial Times reported last week on the current status of the rules and regulations regarding product placement within the UK & Europe...
READ THE FULL STORY HEREEuropean Parliament approves new product placement market!
Date Posted - 12/12/2007The European Parliament has approved plans to allow limited product placement on TV and to introduce rules on ads in children's programmes...
READ THE FULL STORY HERE1st Place wins Pepsico
Date Posted - 13/11/2007Pepsico has chosen 1st Place to represent their key brands including Walkers Crisps, Nobby’s Nuts, Doritos, Quaker, Snack-A-Jacks, Tropicana, TropGo! and PJ Smoothies...
READ THE FULL STORY HEREOlympus clicks with 1st Place
Date Posted - 14/08/2007Olympus UK have chosen 1st Place to place their range of stylish digital compact cameras, digital SLRs and voice recorders in top rating TV and film productions...
READ THE FULL STORY HERE
