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Brits Favour Product Placement
Date Posted - 10/10/2010Six out of 10 British viewers say they will welcome product placement with experts predicting the advertising could
be worth more than £100m as the economy recovers...
Thinkbox on Product Placement
Date Posted - 10/09/2010Thinkbox brought together the advertiser, broadcaster, producer and agency to debate the topic of product placement...
READ THE FULL STORY HERESherlock Charms 7 Million
Date Posted - 09/09/2010Sherlock, the modern re-visioning of the classic Sir Arthur Conan Doyle novels, has delivered BBC1 some of its largest audiences for a Sunday night...
READ THE FULL STORY HEREThe MINI Cooper S Steals the Show in St Trinians 2
Date Posted - 27/07/2010The 1st Place production team negotiated a great placement for MINI in the opening sequence of St Trinian's 2, specifying the iconic MINI Union Jack roof to give the car great on screen presence...
READ THE FULL STORY HERE1st Place Signs Ducati UK
Date Posted - 16/07/2010Ducati UK has chosen 1st Place to represent their key models including the Superbike, Hypermotard, Streetfighter, Multistrada and Monster...
READ THE FULL STORY HERELouis Vuitton Product Placement in the World Cup Final
Date Posted - 14/07/2010Louis Vuitton had one of the most noticeable product placements in sports history in last weeks World Cup final...
READ THE FULL STORY HERE1st Place on set with MINI and Liquid TV
Date Posted - 01/07/2010The 1st Place team were on set last week for the shoot of the Premier League's promotional trailer, due to be broadcast on Sky in the coming months...
READ THE FULL STORY HEREOfcom Unveils Paid Product Placement Plans for UK TV
Date Posted - 30/06/2010Ofcom began paving the way for the introduction of paid product placement on UK TV yesterday, after unveiling a series of proposals to govern the move...
READ THE FULL STORY HEREBrands Sign Up Ahead of the New TV Paid Product Placement Market
Date Posted - 28/06/20101st Place has signed Snow Queen Vodka, Vax, Lacoste Chaussures, Big BMX, Nitty Gritty and PLEXIGLAS® ahead of the opening of the paid placement market on mainstream TV later this year...
READ THE FULL STORY HEREMore Great Exposure for Olympus
Date Posted - 20/05/2010Check out the Olympus E-510 in action on Channel 4’s popular daily soap opera Hollyoaks...
READ THE FULL STORY HEREDoctor Who Prompts Surge in Popularity of Bow Ties
Date Posted - 05/04/2010MINI Cooper S as Main Character Car in St Trinians 2
Date Posted - 04/01/2010See the MINI Coopers S in the new St Trinain's 2 movie being driven by "the Twins"...
READ THE FULL STORY HERESee the BMW in BBC1 Drama Survivors
Date Posted - 03/01/2010Great placement for BMW 3 series in the opening scene...
READ THE FULL STORY HEREGreat Olympus Placement in Criminal Justice
Date Posted - 01/01/1900An undercover detective is photographing a suspect using an Olympus SLR...
READ THE FULL STORY HERE
