LATEST NEWS

Brits Favour Product Placement

Date Posted - 10/10/2010

Six out of 10 British viewers say they will welcome product placement with experts predicting the advertising could
be worth more than £100m as the economy recovers...

READ THE FULL STORY HERE
 

Thinkbox on Product Placement

Date Posted - 10/09/2010

Thinkbox brought together the advertiser, broadcaster, producer and agency to debate the topic of product placement...

READ THE FULL STORY HERE
 

Sherlock Charms 7 Million

Date Posted - 09/09/2010

Sherlock, the modern re-visioning of the classic Sir Arthur Conan Doyle novels, has delivered BBC1 some of its largest audiences for a Sunday night...

READ THE FULL STORY HERE
 

The MINI Cooper S Steals the Show in St Trinians 2

Date Posted - 27/07/2010

The 1st Place production team negotiated a great placement for MINI in the opening sequence of St Trinian's 2, specifying the iconic MINI Union Jack roof to give the car great on screen presence...

READ THE FULL STORY HERE
 

1st Place Signs Ducati UK

Date Posted - 16/07/2010

Ducati UK has chosen 1st Place to represent their key models including the Superbike, Hypermotard, Streetfighter, Multistrada and Monster...

READ THE FULL STORY HERE
 

Louis Vuitton Product Placement in the World Cup Final

Date Posted - 14/07/2010

Louis Vuitton had one of the most noticeable product placements in sports history in last weeks World Cup final...

READ THE FULL STORY HERE
 

1st Place on set with MINI and Liquid TV

Date Posted - 01/07/2010

The 1st Place team were on set last week for the shoot of the Premier League's promotional trailer, due to be broadcast on Sky in the coming months...

READ THE FULL STORY HERE
 

Ofcom Unveils Paid Product Placement Plans for UK TV

Date Posted - 30/06/2010

Ofcom began paving the way for the introduction of paid product placement on UK TV yesterday, after unveiling a series of proposals to govern the move...

READ THE FULL STORY HERE
 

Brands Sign Up Ahead of the New TV Paid Product Placement Market

Date Posted - 28/06/2010

1st Place has signed Snow Queen Vodka, Vax, Lacoste Chaussures, Big BMX, Nitty Gritty and PLEXIGLAS® ahead of the opening of the paid placement market on mainstream TV later this year...

READ THE FULL STORY HERE
 

CNBC Interviews Via Cisco Telepresence

Date Posted - 11/06/2010

READ THE FULL STORY HERE

 

More Great Exposure for Olympus

Date Posted - 20/05/2010

Check out the Olympus E-510 in action on Channel 4’s popular daily soap opera Hollyoaks...

READ THE FULL STORY HERE
 

Doctor Who Prompts Surge in Popularity of Bow Ties

Date Posted - 05/04/2010

READ THE FULL STORY HERE

 

MINI Cooper S as Main Character Car in St Trinians 2

Date Posted - 04/01/2010

See the MINI Coopers S in the new St Trinain's 2 movie being driven by "the Twins"...

READ THE FULL STORY HERE
 

See the BMW in BBC1 Drama Survivors

Date Posted - 03/01/2010

Great placement for BMW 3 series in the opening scene...

READ THE FULL STORY HERE
 

Great Olympus Placement in Criminal Justice

Date Posted - 01/01/1900

An undercover detective is photographing a suspect using an Olympus SLR...

READ THE FULL STORY HERE
 
Coffee cup on paper