CASE STUDY

LEAD BALLOON - BBC2

THE CHALLENGE - COST EFFECTIVE MARKETING

Pepsico brands include Tropicana, Copella, Walkers, Doritos, Nobby’s and Quaker.

1st Place were contracted to promote a total of 15 individual brands, all with different key messages, target consumers and briefs. To place with sensitivity to HFSS and avoid placements in children’s programmes.

Be selective; don’t deliver by the pallet load. Align each opportunity to the brief and promote only the appropriate brand, supplied in realistic quantities.

Timed deliveries of fresh juice products with filming.

Increase individual brand awareness to mass audiences across all television channels.

THE RESULTS

Over 50 appearances of Pepsico brands in the first year, ranging from hands-on action with celebrities to a regular place on the sets of Britain's favourite soaps.

Brand exposure on TV shows seen by audiences in excess of 12 million every week.

ROI 10:1