CASE STUDY

WAKING THE DEAD - BBC1

THE CHALLENGE - MAKING IT REAL

Cisco is the world leader in telephony used by businesses and public sector organisations.

Both in the USA and the UK, product placement is a vital tool for marketing the Cisco brand name to AB1 business decision makers.

Premium product placement is more than just dropping off products at the studios. Our dedicated in-house teams go on set and install Cisco phones to be fully practical.

THE RESULTS

Firstly, we ensure Cisco IP phones are not just seen onscreen, but are vital to the action by actually being live on set.

Then we personally demonstrate to key production personnel just what Cisco is capable of, giving the creative teams vast possibilities to use the phones in new and exciting ways.

Close ups on phones in action results in close ups on the Cisco brand name and logo, and we’ve had plenty.

Look out for Cisco IP Phones in post watershed dramas averaging
6 million viewers per episode with a high proportion of AB1 Adults.

Waking the Dead
Silent Witness
Law & Order: UK
Spooks
Blue Murder
Taggart
Rebus
Touch of Frost
The Thick of It
New Tricks
Holby Blue
Wire in the Blood

Click here to watch the Cisco Telepresence brand integration in 30 Rock, first broadcast on NBC in the U.S and Canada.